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Продающие тексты. Как превратить читателя в покупателя
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От того, как написан рекламный текст, во многом зависят продажи. Очень часто он только информирует потенциальных покупателей о существовании некоей компании и ее продукта. А нужно, чтобы текст продавал: побуждал к немедленной покупке, вызывал доверие, снимал сомнения в правильности выбора. Для этого существует целый ряд приемов, и изложены они в этой книге. Руководствуясь рекомендациями автора-практика, вы успешно справитесь с непростой задачей привлечения клиентов. Книга будет наиболее полезна для маркетеров, сотрудников отделов рекламы, а также для тех, кто рекламирует собственные услуги самостоятельно.
Year:
2013
Edition:
2-е
Publisher:
Манн, Иванов и Фербер
Language:
russian
Pages:
192
ISBN 10:
5916575572
ISBN 13:
9785916575576
File:
PDF, 1.56 MB
Your tags:
IPFS:
CID , CID Blake2b
russian, 2013
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